Cadbury Freddo treasures
Cadbury were launching Freddo Treasures and needed an idea to capture the hearts of British parents.
We focussed on what brings parents and their children together: play time, but from a grown-up perspective.
Director_ James Lees
Creative Director_ Jim Thornton
DOP_ Danny Cohen
Sound_ Jack Hallett & Factory
The print campaign was to hero the Freddo Treasures toys. We wanted to give them the same treatment as the film and, with the help of the talented Felix Hernandez, we took them out of the realm of toys and dropped them into the real world.
We had a fun little social idea which encouraged families to visit historic treasure sites.
It went down a storm with David Mitchell.
